AppSense Virtualization Journal

AppSense, a leading provider of user virtualization solutions for enterprises, today announced it has been recognized by Everything Channel as one of North America’s top information technology (IT) vendors for its ChannelSense program. Additionally, ChannelSense was recognized with a five-star rating representative of an exceptional program.

AppSense partner program was awarded a Five-Star recognition in the small companies category in Everything Channel’s 16^th annual 2010 Partner Program Guide (PPG), acknowledging its commitment and strength of its programs for reseller partners, which include IT integrators, technology solution providers and consultants.

The AppSense ChannelSense program provides the company's VARs with comprehensive resources for education, marketing and technical support, as well as enhanced marketing and sales tools such as the ChannelSense ROI Analyzer. This accurate ROI tool helps partners determine how much customers can save by using AppSense solutions, and at what point their initial investment pays for itself. Using this tool, customers typically find that AppSense Environment Manager pays for itself within a few months.

AppSense Environment Manager is an infrastructure solution that manages the entire user environment for thousands of users in enterprise organizations. The technology effectively decouples the user from the desktop, enabling desktop and applications to be standardized and delivered using any combination of delivery mechanism (virtual desktop, physical PC, Terminal Services, application streaming, etc.), whilst ensuring a personal, flexible and seamless user experience.

Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel’s research department. Everything Channel analyzed 130 vendor programs rating vendors’ responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-star rating is bestowed on programs whose overall rating is among the elite based on company size.

“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings,” said Kelley Damore, VP, Editorial Director, Everything Channel. “The quality of a technology vendor’s partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”

“AppSense is dedicated to helping our partners be as successful as possible, and this means supplying them with the best, most comprehensive resources in education, marketing and technical support,” said Nigel Wilson, head of channel at AppSense. “We are pleased to be recognized with a Five-Star partner rating by Everything Channel, and will continue to focus on providing resources to our partners that enable them to effectively and successfully sell our user virtualization technology to their customers in a way that quickly shows the end-user the value and savings that can be found by effectively managing the desktop environment.”

The PPG list and those companies recognized as five-star will appear in the March 29 issue of CRN magazine and online at www.Channelweb.com.

About AppSense

AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.